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Wednesday, May 13, 2009

Create or Increase Your Income from the Inside Out

by Joyce Shafer

Because of this "interesting" economic transformation, maybe you've been thrust into reinventing yourself and/or your business. You may also realize it's time for a different approach.

[Excerpted, in part, from "Reinvent Yourself: Refuse to Settle for Less in Life and Business."
Whether you're employed or you've been in business for a while, are in the early stages, or in start-up mode, you need to continue to get new and/or keep existing clients or customers. (A boss is a client.) There are methods to assist you to do this as effortlessly, and make it as enjoyable, as possible. You can increase your success if you plan and work from the inside out.
If you're in business or employed, you're a problem solver.

I'd like you to reframe what a problem might be. A problem is not always something negative. As an example, a problem might be how to have more fun, learn to dance, or to learn or improve a creative skill or craft.

If you're a skilled skydiver, you could solve the problem for people who want to learn to do this by teaching them. Include your USO (Unique Serving Offer), and you boost your niche appeal. What or how you do something uniquely is your US0.

Maybe what's unique about you is that you include principles similar to those used in fire-walking where participants discover when they walk on hot coals, they feel they can go for any dream or goal they hesitated about before. You might call it Fearless Skydiving for Life or Skydive into Your Life.

One thing is certain: the words you'd use to tell people you teach skydiving would be different than if you taught personal empowerment or fearless living through skydiving.

Once you're clear about your USO, shift from selling to serving.

What takes this to the next level is if you're clear about the problems, issues, challenges, or desires those you speak with have, before you speak with them. (Yes, I did say before.) Using the inner method in this Implement is how you gain clarity and confidence about providing the answer or solution they seek. This clarity is what closes personal and professional deals or agreements. It's a way to connect with the energy of what's needed and how you can provide it before you market it.

Getting clear on what someone needs and how you can and will provide it establishes the value of what you provide and your value as the provider.

This Implement teaches you a technique that allows you to energetically connect with a person and allows you to make a connection between what their issue is and the solution you offer. What you won't do with this information is tell them how you can solve their problems before you've asked questions. You listen with your ears and energy so you ask questions to

* Clarify as to match your ideal (are they someone you wish to engage with.)

* Listen to their comments and responses with your ears, energy, and intuition.

* Ask better questions so you help them close the gap, if there is one, about moving forward with you if doing so is appropriate for both of you (what is their Why for talking with you in the first place.)

If you know you can do this, how self-confident would you feel?How inspired and creative would you feel?How on purpose would you feel?How would this affect your ability to serve, partner, or co-create?

Getting clear in this way eliminates getting stuck in what you want to say or do. It allows you to pay attention and flow rather than panic and attempt to force. You feel better and they feel better about how the conversation opens, moves, and closes. When you help people close the gap, they see the possibilities and potential. Once theyâ??re in this inner place, this is the time to talk about what you do. If you talk about what you do first, people put up a wall because they feel/know it's a sales pitch not a serve pitch. They know if you're asking questions with an attachment to an outcome other than the bulleted items above.

You don't join them in the discussion of what's wrong or out of balance in their lives, you focus on your confidence that they can move forward and solve or resolve their issue. You build a relationship when a person feels heard, feels you understand what their issue or need is. They need to know you get how this shows up for them in their life or business and that it's your intention to assist them.

On the other side of the coin, if your flash gets you a sale and the person walks away feeling less than excited and energized and SERVED, they'll second-guess their decision. This is not the outcome you want. It won't build a relationship with them and they may even talk negatively about you to others. In fact, you can be certain they will.

People sense if you genuinely care about serving them or only serving yourself.

Working from the inside out may seem counterintuitive from the "Just Do It" mentality, but it's a way to leverage your time and energy so that you plan your work and then work your plan. Working in reverse is slow-going, exhausting, and frustrating. You never want to feel this way; it's just not the way to do business in a way that attracts clients or customers.

About Joyce Shafer
Joyce Shafer, LEC (jls1422@yahoo.com) is an author and creator of the Reinvent Yourself: Refuse to Settle for Less in Life and Business coaching program. Stop trying to figure out or master Law of Attraction and become a Deliberate Attractor: http://www.freewebs.com/coach4lifebalance. Want the program materials, but not the coaching? Reinvent Yourself eCourse available at www.lulu.com.

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