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Wednesday, May 13, 2009

Improve Your Rejection Rate with Promotional Gift Baskets

by Tammie Allen

Promotional gift baskets are great if you own your own company or small business. If you are a small business owner and understand the term "brand marketing", then you know that using incentives in your business can help increase repeat customers and brand awareness.

Naturally, any small business owner wants to generate more leads and increase profits. The problem is, many don't know exactly how to achieve this. Using incentives in your business is a great way to get customers and keep them. Making your business unique so that it stands out from the rest will increase customer loyalty.

Promotional gift baskets are the perfect gift for all occasions. Whether a client is having a birthday or new baby, or you just want to thank them for their patronage, this is the perfect way to do it. If you want to subtly advertise new services and products, this is an ingenious way to accomplish that as well!

More than likely your clients come from many different backgrounds, and have varied interests. Why not give them a gift that can be customized to their profession or hobbies? Your customers will be very impressed that you thought of them, and they will remain a valued client.

Promotional gift baskets are a clever way to attract new clients as well. Many businesses offer free consultations with potential clients. This is the perfect time to present your prospect with a special gift. They will be surprised, and the gift will make them feel special. They will also recognize the fact that your business and clients are important to you, which will build an element of trust.

Many businesses give out promotional items to their customers. Some of the most common are ink pens and calendars. What does this imply? That their business is just average, like any other business. Promotional gift baskets give the impression that your business is anything but ordinary.

This is one important element of "brand marketing". You offer a thoughtful and unique incentive that your competitors don't. This not only makes your existing and potential new customers feel special, it differentiates you from other businesses in your niche.

Promotional gift baskets are a sensational idea if you are a new business owner and intend to have an "open house" day. Give your visitors and potential clients a unique basket, and include some of your business related items in the offing's. Your business and welcome gift will leave a memorable impression.

Whether you have a new or existing small business, there are many ways you can build your clientele base and keep current customers returning again and again. Include the use of promotional gift baskets as incentives and as a token of appreciation to your clients. Your business and reputation will flourish!

About Tammie Allen
The Gourmet Gift Boutique helps businesses and organizations increase profits by using gift basket marketing. To learn how to beat your competition, visit Gift Baskets for Corporate or Individual Gifts. Or get DYI ideas and tips at Expert Gift Basket Advice.

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