Nine Strategies for Marketing Your Business to Success!

by Bob Schneider

The companies and business I have been involved with at some point invariably come to the realization that they "need to do some marketing" Suffice it to say, some of them get it right. Unfortunately many do not. Why?

Because marketing is a process and it begins not by deciding whether to run a print ad, mail a post card...or do both.

Marketing is anything you do that either enhances or detracts your ability to sell your product or service. So think about this:

If you want customers to look at you - Look at yourself first.

1. Your Brand - It's who you are and what you do. Can you explain your businesssimply in one sentence? How familiar is your brand in the marketplace? This might be agreat time to give it a tune-up.

2. Continuous Improvements - Conduct research. Get consumer input. Stay focused, organized and on track. No matter how good we think we are; we can always do better. Maybe its time to introduce a new product or service, offer incentives, discounts.

3. Building Relationships & Trust - Talk to your existing clients and customers. They are like gold. Let them know how much you appreciate them and their business; over and over again. Develop a referral program that provides incentives to your customers. Develop a Customer Relationship Marketing program and Customer Loyalty Programs.

4. Networking - Get out there. Carry your business card with you wherever you go. You never know who you may meet while getting a cup of coffee, having dinner, traveling. We meet people just about everywhere- if we want to. Attends seminars, events. This will not only increase your knowledge but it's great networking and can be fun!

5. Your Message and Presentation - Hone your message. Re-think and sharpen it for clarity. Review your sales and marketing materials. Are they consistent with your Brand and messaging? Perhaps they need a face-lift. Power lies in the Presentation- verbal and written.

6. Online Presence - Review your website. Is it easy to get through? Cut the copy in half.And make sure that it is optimized and accessible to all search engines. If you don't have a website, there'd not time like the present.

7. High Performance - Develop new management skills and take your business to ahigher level of performance. Hire a business coach to assist you in setting and achieving powerful goals.

8. Selling Skills - Be clear, concise and brief. Refine your presentation. Learn how to turn prospects to clients. Learn the secrets to getting clients to commit and close the deal quicker than ever before!


About Bob Schneider
Bob Schneider brings over 25 years of corporate experience in advertising and marketing communications to his work as a business coach and creative consultant. He is owner of SchneiderCreative, specializing in branding, integrated media and direct response.Bob provides his coaching services through his other company, The Life Coach Center. He is an active member of The Direct Marketing Club of New York, and New Jersey Creatives Network. For information on coaching visit http://www.lifecoachcenter.org/ or contact him directly at bob@lifecoachcenter.org. For help with branding or marketing issues visit http://www.schneidercreative.com/. He offers a free consultation to all new clients.

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