10 Golden rules to survive the Global Crisis

by Roland Hanekroot

Ominous Clouds gather on the Horizon, the talk is of Doom and Gloom, an enormous Storm is heading this way, and one thing seems quite certain... there are no certainties for the coming year in small business.Anyone can make money and have a successful business during the good times, but now that the rug has been pulled out from under us, courtesy of the insane behaviour of large institutions around the world... You are about to find out how good your business really is.

The Paddlers
In any financial storm there are lots of shipwrecks, but you will always see three groups of people during and after the storm:
1) Those who freeze and drown
2) Those who cling on to a piece of flotsam hoping they will be rescuedAnd then there are those who go looking for the upturned rowing boat, manage to right it, find something to bail the water out with and paddle to shore
3) by themselves.

Who do you want to be?
The paddlers don't just survive; when the sun comes out again they are the fittest, the healthiest and they may even have gained strength through the ordeal. The paddlers are best able to take advantage of the new opportunities when they arrive back on shore.Long term successful businesses have usually come through several storms, not by clinging on and hoping for the lifesavers to arrive, but by making it happen themselves.

How do you get to be one of the strong survivors?

These are 10 Golden Rules to ensure you come through the storm as one of the paddlers:
1) Get very very clear on what your Core Business is, and what your competitive advantage is... and focus on it... totally.
2) Slash overheads, slash debt, wherever you can.... Cash is king
3) Collect, collect, collect and collect some more... Cash is king
4) Ruthlessly Cut away the dead wood, the hangers-on, the time servers... but...
5) Really generously and personally look after the people you want to have with you when the storm clears.
6) Make it as easy as possible for your favourite Customers to continue to support you (that doesn't mean grovelling by the way!)
7) Be on the lookout for Opportunities to expand after the storm... there will be plenty of competitors who are dying for a helping hand.... give it to them... it is the right thing to do and there is nothing wrong with building up your stock of favours.
8) Don't panic... take your time... assess calmly... negotiate.... everyone is going through the same storm.
9) Plan for the future, Planning is key.
10) And finally... don't try and do it all by yourself...now is the time to get all the support you can get... Now is the best time to talk to your accountants, your mentors and to get a business coach by your side.

About Roland Hanekroot
New Perspectives Business Coaching in Sydney Australia takes a unique approach to help you take your business to the next level and keep it there.
I do this by combining the impact of personal coaching, team coaching and executive coaching with my extensive experience and expertise as a business owner and consultant.
New Perspectives Business Coaching specialises in helping small to medium companies that work on a project basis to design and deliver products or services to their customers. (Architects, Builders, software and web developers, graphic designers, commercial project developers and the like.)
If you and your Business are ready for the next step up, we will be there to support you, keep you on track and focused on your vision and we will give you the input you need to make it up and stay there to enjoy the view.

&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&