Social Collaboration in Business promotes Success!


by Carol Giannantonio

It is difficult to avoid seeing the impact of social media on our daily work, from marketing and sales to customer service. Consumers and customers interact on the Internet. They share their experiences and opinions often and easily, but internally we in business are still operating in the era of electronic mail and phone calls. Fortunately, that archaic state is changing. A new generation of technologies called social collaboration has evolved from social media to adapt to business needs. These technologies include broadcasting like Twitter, posting to digital walls like Facebook, discussion forums and online communities, and chat-based interactions, all used in a secure manner by an organizational workforce.

Since social collaboration is about people interacting for a common purpose across processes, using it for human capital management makes a lot of sense.

Recent research on social collaboration and human capital management found t 58 percent of organizations now allow open social collaboration across the enterprise, while on the other hand 39 percent explicitly deny people the opportunity to interact using this technology. This gap illustrates the need for more education about how social collaboration can help organizations advance by allowing people to interact for a range of activities.

The largest number of new hires in organizations over the next five years will come from a younger generation of workers called Millennials, who are used to engaging in collaboration and are unresponsive to electronic mail. Organizations will need to look at a spectrum of methods to fully engage their attention and realize their potential.

Social collaboration has great promise for engaging and retaining organizational talent.

If employees are enthusiastic about and satisfied with their roles, they contribute more value. Research found that this attitude is an important workforce metric when it comes to organizations getting the most return from their human capital. However, my review of organization workforce analytics efforts finds that key metrics such as satisfaction and engagement are not well-defined or tracked on a routine basis; most organizations that perform tracking do it on an annual basis. Clearly retaining talent is critical to organization�¢l success, including the cost and financial impacts. Techniques such as social collaboration can help enhance these metrics and promote interaction and alignment of employees.

Internally social collaboration is a human capital issue. Today, talent management applications cover performance, succession and learning, and attempt to align goals and tasks with performance objectives. Some organizations identify candidates for promotion based on their social engagement.

Social collaboration helps companies recognize employee achievements and promotions.

Collaboration technologies have not aligned with the needs of business and so are being ignored or being acquired by other technology vendors.Keep an open mind on the benefits of social collaboration. Look at it with a business lens on how it can improve the productivity and performance of your workers. Doing nothing in this area will can have a negative impact on your organization. Take action now. For help contact me for a free consult.


About Carol Giannantonio
Carol is a certified life, executive, performance improvment,talent mangement coach,and Learning Solutions Arcitecture. Carol helps senior leaders navigate and excel at change, achieve peak performance, and inspire deep commitment for themselves and their staffs. Carol is CEO of CGA Associates a Learning Solutions and Performance Improvement Firm.
Carol collaborates with motivated individuals and organizations on professional and personal goals, creating an enriching environment that generates insights and produces results. She is recognized for enabling clients to quickly identify priorities, clearly envision their future state, and efficiently achieve leadership,career and personal goalsl.

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